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Steven Levy, a senior writer at Wired and author of The Perfect Thing: How the iPod Shuffles Commerce, Culture, and Coolness, says that by sidestepping the Apple audience, Microsoft “sends a signal that the company is promoting the platform as a defensive measure to bolster its overall business, as opposed to attempting to establish a superior system that can win.'” And Microsoft isn’t doing itself any favors by not making Zune compatible with Macs as iTunes is with Windows machines.
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But Rhapsody’s new iPhone app-while not nearly as flashy or as easy to use-works with devices you already have (BlackBerry and Android apps are in the works), signaling that Zune Pass, the best thing Zune has going for it, has more competition and trouble in its near future.
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Microsoft’s next move for Zune involves bringing the interface and subscription service to its KIN phone next month and to its Windows 7 phone in the fall (on both of which tracks will be available with 3G service), which they hope will bring Zune to a new segment of customers. Instead of paying for digital albums a la carte that are bound to get lost, you may as well pay for a flat-rate subscription service that gives you access to millions of tracks that you can listen to again and again. No medium in the history of recorded music has ever been as disposable-we switch computers, iPods crash, and mp3s get lost. Thus far, subscription services account for only a fraction of music consumed in the U.S., largely because people “don’t appreciate or desire paying for music without owning anything at the end of the day,” says Susan Kevorkian, program director for mobile media and entertainment at IDC, a market-analysis firm that follows Microsoft.īut after using the Zune Pass for a couple of months, I’m further convinced that the idea of “owning” mp3s is a fallacy.
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The ability to download songs from virtually anywhere on a device of Zune’s quality-and now on the iPhone, via Rhapsody-is a huge step toward fulfilling the potential of digital music: the ability to acquire any music you want, anywhere, anytime, at a price that’s not free.
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A spokesperson for Rhapsody said an update will provide the ability to download individual albums, and individual songs will be available within the next few months.) Plus, with the Rhapsody app, you don’t need wi-fi-you only need to be within your phone’s 3G network. after you first create a playlist called “Stones” or “Exile” or whatever. (In other words, you can download Exile on Main St. Though with Rhapsody you can’t simply download tracks and albums remotely to your iPhone with one click, as you can to a Zune with Zune Pass, you can add any songs or albums from the service’s nine million tracks to a playlist, and then download the playlist. This experience is now being closely mimicked by Rhapsody, which starts at $10 a month. What most impressed me during my experiment was the Zune Pass catalogue of six million mp3s that can be downloaded on the go. “I think if people became aware of what Zune is capable of, they’d be converts.” His favorite features include the high-definition radio, the ability to share tracks with people he doesn’t know, and being able to move music from his Zune to someone else’s computer.
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“I’d say I’m a fanatic to the point where I was thinking about making free commercials for ’em featuring Seattle bands,” says Andrew Chapman, singer/keyboardist in local band The Keeper. But some of the extras that iPods lack have built Zune a cult-like following. It’s not the same app experience as, say, an iPod touch, and boasts none of the cultural cachet. The device is small, sleek, easy to use, and its video looks great.
Unlike the Comandante’s regime, I quickly realized the Zune might actually be worth saving, if not without drawbacks. I’ve been an iPod-now iPhone-user for years I wanted to try out Zune before it died, just as I’d like to see Havana before Castro perishes.
was just 2 percent last year, compared to iPod’s 73 percent share. According to The NPD Group’s Retail Tracking Service, Zune’s share of the mp3 player market in the U.S. Frankly, I was a little surprised that Zune, launched in 2006, was still around.
Two months ago, I called the folks who represent Zune and asked if I could borrow one of the devices for a few weeks.
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